Golden ratings! Trump's youngest son did a great job and was praised

 Direct translation

Editor: Fang Xun / Source: China Times / https://www.aboluowang.com/2024/1028/2121790.html

Trump's aides reveal campaign strategy, praising "golden ratings" thanks to Trump's youngest son

Image of Trump's youngest son, Barron Trump : Screenshot

During the campaign, former US President Trump not only accepted interviews with traditional media, but also frequently appeared on new media such as podcasts. The effect of this series of trips is reflected in recent polls, and the main contributor behind the scenes is Trump's senior staffer Jason Miller.

However, Miller attributed the success of the media strategy to Trump's youngest son Barron Trump, saying that the "golden ratings" were due to the unique insights of this young man.

According to the US political website Politico, Miller and Trump have a long history of cooperation. Since 2016, he has participated in every campaign of Trump, serving in various roles from communications expert to senior strategist, and he is not afraid to elaborate on the campaign strategy or defend Trump's most controversial remarks.

In an exclusive interview with the podcast "In-depth Discussion of the Game Manual", Miller explained the campaign strategy and how to win the support of different groups of voters for Trump.

The report pointed out that the Trump camp's investment in new media is part of softening Trump's image, and if the results of the polls are credible, then it is working. As for who should be credited for the presidential candidate's appearance on the podcast, Miller said it was a joint effort of the campaign team, but he especially praised Trump's 18-year-old son Barron. Miller said, "Hats off to this young man, every one of his recommendations has proven to be an absolute gold ratings, breaking network records."

The host mentioned that Trump has been talking about sports, family, and drug addiction in the past few months, which is very different from the strategy seen from most politicians.

Regarding the Trump camp's abandonment of regular traditional media and focus on podcasts, Miller said, "I have three different answers. First, regarding traditional media, I think the Wall Street Journal published a study a week ago that showed that since Kamala Harris became the Democratic presidential nominee, Trump has been interviewed by the media twice or two and a half times as many times as the mainstream media. So we are still doing a lot of traditional media."

He continued, "But when you look at the impact of podcasts, YouTube shows and non-traditional media, part of it is that you reach voters where they are. I mean, there are tens of millions of Americans here, although I love it, they will never click on Politico.com or turn on CBS Evening News."

Miller believes that millions of Americans get news from social media, or maybe they get news from podcasts. In addition, because of the decentralization of the media, people are able to lock in topics and issue areas that attract them more closely.

Miller attributed the success of Trump's media strategy to Trump's youngest son Barron, "Barron has been actively recommending some podcasts we should do. Every one of his recommendations has become absolute ratings gold on the Internet. He did a good job. I certainly recommended some. We also had other team members recommend podcasts... It turns out that I think it really works in our favor."

Mitt mentioned that doing so would allow voters to see the "human" side of Trump, and Trump's current poll position is much better than in 2020 or 2016. We see that the early voting numbers are on our side. "

Many Republicans have said that they want Trump to talk less, but Miller has taken the opposite strategy and let Trump talk more. He said, "This is another thing we decided at the beginning of this campaign. We not only want to return to the roots of 2016, including some rallies, but also those unscripted moments. But we want to make sure this is always Trump's world. The reason is that the media will pay attention to Trump because Trump will generate clicks. ”

How important is the strategy of using non-traditional media for Trump to catch up with Kamala Harris in the polls? Miller said, "I think it's also an important key for Trump to really delve into and focus on the economy and immigration. I also think Kamala Harris made some real strategic mistakes. I think her going to the border is a huge strategic mistake. Because it reminds everyone that she is the one who destroyed the border. "